🛒 Mirakl's Rise in E-Commerce
French-based Mirakl has revolutionized e-commerce since 2012 by enabling companies to add third-party marketplaces to their websites. This strategy helped Mirakl partner with major retailers like Carrefour and Best Buy. In 2021, Mirakl raised $555M, reaching a valuation of $3.5B, amid booming online sales during the pandemic. The funding helped expand Mirakl’s influence, including its move into retail media. Currently, 20 clients are utilizing Mirakl Ads for sponsored results, driving new revenue streams.
📈 Adspert’s Expertise Joins Mirakl
Adspert, a German ad optimization startup with 30 employees, specializes in AI-driven bidding on platforms like Amazon, eBay, and Walmart. Their software optimizes dynamic ad pricing and campaign targets through a single dashboard. Mirakl’s acquisition of Adspert ensures access to cutting-edge ad optimization tech, reinforcing its position as a leader in retail media solutions for e-commerce.
🤖 Enhancing Retail Media Capabilities
Integrating Adspert allows Mirakl to offer brands and sellers a comprehensive demand-side platform alongside Mirakl Ads. Adspert’s tools will benefit non-Mirakl and Mirakl-powered marketplaces alike, enabling effective ad spending across platforms. Co-CEO Adrien Nussenbaum said, “We’re the only solution offering such consolidated technology.”
🌐 The Future of E-Commerce Advertising
With Adspert, Mirakl strengthens its ecosystem, allowing clients to manage ad campaigns seamlessly while maximizing returns. By completing the retail media loop, Mirakl helps sellers compete in a crowded market. As e-commerce evolves, such integrations will become crucial for success.
How will Mirakl’s Adspert acquisition reshape e-commerce?
