🚀 Expansion Plans
La Redoute+ launched in Switzerland in mid-January. The subscription offers free delivery and discounts on in-house products. Later this year, Belgium, Germany, Italy, the Netherlands, Portugal, and Spain will follow. The goal is to boost engagement and sales.
📊 Subscriber Impact
In France, subscribers drive 45% of sales. They shop twice as often and spend three times more. This strong performance pushed La Redoute to expand its subscription model. The company aims to replicate these results in new markets.
🏡 Home Decor Focus
Home decor now makes up 70% of La Redoute’s revenue. To reinforce this, the brand plans to open furniture stores in Italy and Switzerland. This move aligns with its strategy of growing beyond e-commerce.
📉 Financial Snapshot
In 2023, La Redoute’s revenue was $885M, down 8.1% from 2022. It has 8.8M active customers in over 20 countries. Since 2022, it has been part of Galeries Lafayette. The subscription expansion aims to drive revenue back up.
Would you pay for an e-commerce subscription?
