On April 24, 2024, in Boston, HubSpot introduced Spotlight, featuring new Service Hub and AI tools, making it easier for SMBs to manage and grow customer interactions. These tools promise rapid innovation and support.
On April 24, 2024, HubSpot launched new tools in Boston as part of its Spotlight event. Andy Pitre, EVP of Product, announced the all-new Service Hub, Content Hub, Commerce Hub, and embedded AI features aimed at transforming customer interaction for SMBs.
The Service Hub now integrates AI to unify support and success roles. It includes a Help Desk Workspace, advanced SLAs, robust routing tools, and workforce management settings, all designed to enhance CX team productivity and customer retention.
Content Hub redefines content marketing with AI-driven tools for multilingual content creation, content remixing, and brand voice consistency. It also introduces new audio tools to enhance accessibility and engage more effectively across customer journeys.
Commerce Hub goes global through a partnership with Stripe, offering SMBs enhanced invoicing tools, local payment options, and new integrations with Quickbooks. This expansion aims to streamline financial transactions and support global business growth.
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