1️⃣ A speedy introduction 🚀
Gopuff introduces Fam20, setting a new standard in the realm of ultrafast delivery. For just $1.49, subscribers of its Fam program can now get their orders in 20 minutes or less. This innovation not only satisfies the craving for immediate gratification but also establishes Gopuff as a leader in the competitive instant commerce field.
2️⃣ Piloting Speed 🕑
During its pilot phase, Fam20 has shattered expectations, averaging delivery times of just 17 minutes, with some orders reaching customers in as little as 10 minutes. This level of efficiency is unprecedented in the industry, offering a glimpse into the future of e-commerce where waiting becomes a relic of the past.
3️⃣ Customer-Centric Innovations 🛍️
Yakir Gola, co-CEO and co-founder, emphasized Gopuff's commitment to combining speed with affordability. The service, which credits the $1.49 fee back if deliveries exceed 20 minutes, showcases Gopuff's confidence in its model. The move caters to a consumer base that values quick service, evidenced by a 10% increase in usage during the Fam20 test phase.
4️⃣ Expanding the Fam Program 🎓
Over the past year, Gopuff has enhanced its Fam membership with additional perks, including 30% off top essentials and a 50% discounted student version, Student Fam. At $79.99 annually, or $7.99 monthly, members reportedly save about $30 each month, proving that fast can also be economical.
Will 10-min deliveries be next for Gopuff?
