Google’s U.S. search ad market share is forecasted to drop below 50% by 2025. eMarketer and New Street Research reveal Amazon’s growing ad revenue and consumer AI usage trends. This signals a potential transformation in the digital ad landscape.
Google’s U.S. search ad market share is predicted to fall below 50% by 2025.
This marks the first time since 2008 that its share will dip under half.
This could be attributed to competition from Amazon and AI tools disrupting traditional search habits.
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