📉 Slight decline in total sales
Total net sales from Germany's top 1,000 online stores reached €77.5B in 2023, down 0.2% from 2022.
The decline follows a sharper drop of 2.8% in 2022, reflecting stabilization in the market.
The shift back to in-store shopping and inflation affected online revenues.
In 2024, sales are expected to rise slightly to €78.3B, a modest 1% growth.
📊 Market concentration and trends
The top 20 stores generated €35B, almost 46% of total sales, while stores ranked 21-100 contributed 23.7%.
Omnichannel retail is gaining traction, combining online and offline shopping, impacting pure online sales growth.
The future of German eCommerce shows slow but steady growth, with projected increases remaining incremental.
Will German eCommerce continue its slow recovery in 2024?
