eBay Germany introduces Seller Cockpit Pro improvements, updated messaging system, and new marketing tools. Innovations include an easy-to-use advertising cockpit, product research via app, and eBay Fulfillment enhancements. DHL service and new General Product Safety Regulation preparations are also highlighted.
eBay Germany is bringing significant updates for its commercial sellers this summer. Andreas Häntsch, head of commercial trade at eBay Germany, announced that the Seller Cockpit Pro will see improvements aimed at creating new purchasing incentives. These updates include practical tools such as product research via the eBay app and an updated desktop messaging system. "This summer we are again presenting exciting news for our commercial sellers aimed at further strengthening their business on eBay," said Häntsch.
eBay has revamped its advertising campaign offerings, making it easier for sellers to access and optimize their ads. The new advertising cockpit offers a unified portfolio of improved solutions to help retailers increase their visibility and sales on eBay.de. These updates make advertising more intuitive and data-driven, providing sellers with better tools for successful campaigns. The goal is to enable commercial retailers to boost their sales more efficiently.
Soon, merchants will see a revamped messaging system on desktop, designed to resemble modern messaging apps. This update simplifies communication with buyers and includes an improved search function. Additionally, the "Product Research" tool, previously known as Terapeak, is now available for free on the eBay app, allowing sellers to analyze market trends and make informed decisions on the go.
eBay Germany has introduced new shipping options and protections. Sellers can now use their own DHL shipping rates for returns and benefit from eBay seller protection when purchasing Deutsche Post Internet stamps with matrix codes. The eBay Fulfillment service by Orange Connex now supports seamless integration with various shop systems and third-party tools, promoting a multi-channel strategy. Additionally, eBay is preparing for the new General Product Safety Regulation effective December 13, 2024, ensuring compliance for all items sold on its platform.
How will these new eBay tools impact your sales strategy?
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