Cyber Week sales outshine Black Friday in 2024. Data from Momentum Commerce, Smec, and Amazon show clear trends shaping holiday shopping strategies. Retailers must adjust to longer shopping periods, declining CPCs, and rising storage costs to stay competitive.
Cyber Week sales were 1.3x–1.8x higher than Black Friday 2023, peaking 3 days before the event.
Black Friday sales grew 1.2x, showing slower growth compared to early-week deals.
Consumers now prefer extended shopping windows, spreading purchases across days rather than focusing on Black Friday.
Google Ads clicks increased 10%, while conversions rose 16%, according to Smec.
Cost-per-click dropped 11%, with conversion rates and average order values up by 3% and 9%, respectively.
Reduced visibility from Chinese advertisers like Temu and SHEIN drove these gains, creating less crowded ad spaces.
Amazon storage costs depend on item size. From 0.1$ for small toys up to 1$ for monitors monthly
Peak rates were 2.5x higher than off-season rates, adding pressure on profit margins.
Overstocking risks and bottlenecks made inventory planning critical for retailers.
How should retailers adapt to Cyber Week trends?
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