👟 Sneaker Success Secures $2M Funding
Culture Circle, India’s leading marketplace for sneakers and luxury streetwear, raised $2M in seed funding. Info Edge Ventures led the round, joined by angel investors. The funds will drive global expansion and enhance their technology. Founded by Devansh Jain, an IIM graduate, and Ackshay Jain, a former Google executive, the app is redefining India's sneaker culture. They’ve built a loyal base of 1M+ users and 4K sellers, selling authenticated products from Nike, Adidas, Dior, and others.
🌍 Ambitious Global Expansion Plans
The funding marks Culture Circle’s bold step toward entering the global market. Kitty Agarwal of Info Edge Ventures praised the founders' deep passion for luxury fashion and sneakers, which has fueled their rapid growth. With 175K+ social media followers and high user engagement, Culture Circle has become a trusted platform for India’s Gen Z shoppers. The app is already among the top 50 shopping apps in India and is set to compete with global giants.
📱 Innovation Driving Customer Trust
The company’s proprietary SourceX platform enables users to compare prices and find exclusive deals on verified luxury products. Culture Circle boasts competitive pricing and the largest selection of authenticated sneakers in India. This technology, combined with affordable prices, has helped the platform maintain excellent unit economics and build a loyal customer base. Their focus on transparency and affordability sets them apart in the luxury market.
💬 Founder’s Vision for the Future
Devansh Jain, the CEO, shared, “We started Culture Circle to make luxury fashion accessible and affordable in India. This funding empowers us to scale globally while enhancing our platform to serve sneakerheads better.” With its growing popularity and strategic funding, Culture Circle aims to become the top luxury fashion marketplace globally. The brand’s emphasis on authenticity, affordability, and technology has resonated with India’s youth and now eyes a global audience.
Will Culture Circle redefine global sneaker culture?
