🌱 A Plastic-Free Future
Amazon has removed plastic wrapping from its device packaging. Instead, it uses water-based coatings and recyclable paper wraps. These changes are part of a push to reduce plastic waste. Inside the box, tactile markings and QR codes provide setup guides for easier access and inclusivity.
📦 Recycled Materials and Minimal Ink
The new packaging incorporates 30% more recycled fibers, reducing dependency on virgin materials. It also uses 60% less ink, eliminating harmful bleaching processes. This gives the boxes their natural brown color, familiar to customers and better for the environment.
🚢 Smarter Shipping Solutions
Amazon is also optimizing shipping methods. Smaller, compact boxes increase pallet capacity, reducing transport needs. By shipping via ocean instead of air, emissions drop significantly. These changes align with Amazon's goal to reach net-zero carbon by 2040 under The Climate Pledge.
🌍 Long-Term Sustainability Goals
Amazon reported a 3% reduction in its carbon footprint in 2023, the second consecutive annual drop. Efforts include expanding its clean energy use and electric fleet. Since 2015, Amazon has avoided 3M metric tons of packaging and reduced shipment packaging weight by 43%.
What should other companies learn from Amazon’s packaging?
