Amazon partners with HEWI, bringing pre-owned luxury fashion to Europe's doorstep. Offering Chanel to Prada on its Luxury Stores, Amazon eyes sustainable shopping, making luxury accessible while championing circular fashion. A move set to redefine online luxury shopping landscapes.
Amazon's latest catwalk isn't on the runways of Paris or Milan; it's online, with a sustainable twist. Partnering with Hardly Ever Worn It (HEWI), Amazon Europe's Luxury Stores now feature pre-owned designer gems from Chanel to Prada. This isn't just shopping; it's a statement—luxury can be sustainable, accessible, and oh, so chic.
What's better than finding a Chanel bag under your tree? Snagging it pre-loved, courtesy of Amazon and HEWI. This partnership isn't just about expanding closets; it's about shrinking carbon footprints. By offering pre-screened, high-quality finds, Amazon is setting the bar high for the future of luxury shopping.
HEWI's Tatiana Wolter Ferguson and Amazon's Ruth Diaz are the dynamic duo behind this venture. Their mission? To make high-end fashion circular and joyous. Founded in 2012, HEWI's commitment to luxury resale is now getting the ultimate visibility boost, promising a broader audience the joy of scoring designer deals.
As Amazon dips its toes into the pre-owned luxury market, it's clear: the future of fashion is circular. With HEWI, Amazon is not just selling clothes; it's promoting a lifestyle where luxury is accessible, sustainable, and just a click away. So, ready to add some pre-owned Prada to your cart?
❓ Will you shop Amazon's pre-owned luxury fashion?
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