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Table of Contents

• TikTok Shop’s growth is rapid but still lags behin …

  • 🚀 TikTok Shop's GMV skyrockets

  • ⏩ Outpacing Shopee and Lazada

  • 📈 U.S. TikTok Shop sees strong momentum

• TikTok dominates US social media usage 📊 📊

  • 🥇 TikTok leads US social media

  • 🛍️ Emotional shopping thrives

  • 🎥 YouTube & TikTok shape search

  • 🔍 TikTok’s search evolution

  • 💄 Beauty & fashion searches surge

• TikTok Shop leads in beauty & womenswear, driving …

  • 💄 TikTok Shop excels in Beauty & Womenswear

  • 🎥 Prerecorded video tops U.S. TikTok Shop sales, …

  • 📊 TikTok shoppers skew young, but not just Gen Z

  • 🚀 TikTok thrives despite upcoming ban

• TikTok shoppers overlap heavily with Amazon, Temu …

  • 🛍️ TikTok shoppers tend to shop at Amazon, Etsy, …

  • 📈 TikTok shoppers overspend at Shein at expense o …

  • 🚀 TikTok Shop surpasses Shein, Sephora & TV shopp …

  • ⚖️ Among Shein shoppers, TikTok Shop rivals Temu

  • 🔄 50% of TikTok shoppers repurchase, 2/3 times vi …

TikTok Shop’s growth is rapid but still lags behind Amazon 📊

• 📚Sources: bacaiyun theinvestor cube.asia practicalecommerce 

Global GMV for TikTok Shop is projected to hit $50B in 2024, up 150% YoY, but Amazon remains dominant at $700B+. TikTok Shop’s rise is fueled by Southeast Asia and the U.S.

🚀 TikTok Shop's GMV skyrockets

TikTok Shop’s GMV surged from $1B in 2021 to an estimated $50B in 2024, a 50x increase. The U.S. is set to contribute $17.5B, while Southeast Asia remains its largest market at $23.8B. Amazon, however, dwarfs this with $700B+ in GMV, making TikTok’s share just 7% of Amazon’s e-commerce dominance.