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Table of Contents

• Social commerce reshapes online shopping in Southe …

  • 🚀 Shopping meets social

  • 🔄 The rise of live, chat, and community buying

  • 🚀 Content-driven commerce powers in-app sales

• Douyin leads social commerce; global platforms lag …

  • 🐢 Douyin leaves global rivals behind

  • 📊 China leads, US and EU struggle

  • 🚀 India is catching up fast

  • 🚀 Latin America’s social commerce boom

• Facebook leads social commerce, but TikTok is risi …

  • 📈 Facebook leads, but TikTok thrives in Asia

  • 🚀 TikTok to lead US social commerce by 2028

• Young shoppers drive social commerce; seniors rema …

  • 📱 Young shoppers embrace, seniors resist

  • 📈 Sales growth fueled by bigger spenders

  • 👗🛍️ Fashion & beauty lead the pack

  • 🚀 Social commerce is more profitable than marketp …

Social commerce reshapes online shopping in Southeast Asia 🛍️

• 📚Sources: slideshare thelowdown.momentum cube 

Social commerce is merging shopping and social media, driving a $42B boom in Southeast Asia. Platforms use content, chat, and in-app purchases to fuel growth.

🚀 Shopping meets social

Social commerce is changing how people shop online. Once, social media and e-commerce were separate. Then, platforms like Facebook and Instagram added shopping features. Soon after, marketplaces like Shopee and Lazada integrated social tools. Now, TikTok leads with a fully social-driven shopping experience. COVID-19 accelerated this shift, making social commerce a core part of digital retail.

🔄 The rise of live, chat, and community buying