Ukraine: War E-commerce Impact⚔️

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This MarketMaze report integrates data from global sources (Worldometer, Statista, World Bank) and local entities (Derzhstat, War.Ukraine), supplemented by insights from industry blogs like newage. , Yespo, and Signifyd. It examines Ukraine's e-commerce trajectory before, during, and after the 2022 invasion, highlighting key trends and shifts. The analysis provides a comprehensive view of the sector's resilience and adaptation amid conflict.

• Russia's aggression escalated over years, culminating in a full-scale invasion in February 2022, severely disrupting Ukraine's economy.

• E-commerce faced significant challenges due to logistical breakdowns and infrastructure damage.

• Despite adversity, Ukraine's resilience, bolstered by international support, sustained some digital operations.

• Pre-war, Ukraine's GDP grew by 14% (2019-2021), outpacing regional peers like Poland (+7%) and Estonia (+9%).

• This economic momentum attracted international interest, with platforms like Trendyol aiming to tap into Ukraine's market despite risks.

• The robust growth underscored the country's potential as a key player in Eastern Europe's digital economy.