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🧠 Big Story: 
Digital Battlefield '24⚔️

📊 Key Data:
eCommerce Isn’t One-Size-Fits-All 🛒

📖 Ecommerce players news:
🇺🇸 Amazon Alexa+ now shops groceries with voice chat
🇨🇳 1688.com enters global e-commerce with 1688overseas
🇨🇦 Temu opens marketplace to Canadian vendors
🇵🇹 Temu expands full delivery coverage in Portugal
🇺🇸 Walmart reaches 93% of U.S. with same-day delivery
🇺🇸 eBay enhances search with AI-driven delivery updates

+ over 15 other handpicked hot news from the last week you need to know 🔥

Our Temu vs. Amazon US report is here. It’s brutal, it’s data-packed, and it cuts through the noise. Temu is flooding the US market with dirt-cheap goods, while Amazon is flexing its logistics muscle. Who wins? Check it out here:

Temu: Confronting Amazon US🥊 

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Digital Battlefield '24⚔️

Organic traffic is dwindling. Costs per visit are soaring.
Engagement is slipping. Friction is everywhere.
Brands are under pressure to optimize every interaction.
Recent report by ContentSquare shows that
those who fail to adapt will struggle to grow.

🚨 Traffic Takes a Hit

Global traffic took a hit as visits shrank by 3%.
Unpaid visits share dropped by 2 p.p. pushing brands to rely more on paid.
Cost per visit surged 9% in 2024 and climbed 19% over two years.
Marketers are forced to do more with less as budgets tighten.
Acquisition strategies must evolve to keep up with rising costs.

👀 Engagement Struggles

User engagement is facing headwinds across digital platforms.
Consumption (pages visited, time on site, scroll rate) has fallen by 6.5% as visitors consume less content.
New users browse fewer pages, while returning users show only slight improvement.
Time spend on site has decrease by 3% for new users and 6% for returning ones.
Capturing and retaining attention has never been more challenging.

😡 Frustration Kills Conversions

40% of visits are disrupted by slow pages, errors, and repetitive actions.
Users experience frustration that shortens their time on-site.
Rage clicks and abandoned sessions are symptoms of poor experiences.
Real-time monitoring can identify issues before they escalate.
Reducing friction is essential for sustaining engagement.

♟️ Conversion Crisis

Conversion rates are in decline, especially on paid channels.
New visitor conversions have dropped by 6.1%, reflecting shorter user journeys.
Fragmented experiences are preventing users from completing their goals.
With acquisition costs rising, optimizing every touchpoint is key.

What worked yesterday may not work tomorrow.
Data-driven adaptation is the only way forward.
Every interaction matters more than ever before.

eCommerce Isn’t One-Size-Fits-All 🛒 

Different markets, different playbooks. But one thing is clear.
Understanding regional consumer is key to eCommerce success.
Recent ECDB data (1,2) shows interesting differences

💸 US Shoppers Lead the Pack

In 2024, the average American shopper will spend $2,991 online—nearly twice what consumers in China ($1,353) and Germany ($1,314) will spend.

Other major players?
🇬🇧 UK: $2,277
🇰🇷 South Korea: $2,275
🇨🇦 Canada: $1,580

Meanwhile, Brazil lags far behind at just $191 per capita, showing that online shopping adoption varies drastically across economies.

Amazon, Walmart, and Shopify have perfected ultra-fast delivery and aggressive personalized marketing, driving a culture where online purchases are second nature.

Other nations are seeing varied spending habits showing that online shopping is still developing in some economies.

💰 Switzerland’s Big Order Values

While the US dominates total spending, Switzerland leads in AOV.
🇸🇪 Switzerland shoppers spend an average of $239 per order.
More than double the global average ($116).

Compare that to:

• 🇮🇱 Israel: $191

• 🇸🇬 Singapore: $157

• 🇺🇸 US: $151

The key?

Swedish consumers prioritize quality over quantity, choosing premium products over frequent, smaller purchases.

This trend is fueled by strong brand trust, sustainability focus, smart discounting that drives higher value transactions.

🇺🇸 Amazon Alexa+ now shops groceries with voice chat. Alexa+ can now build grocery lists, adjust quantities, and suggest meals. The feature works with Amazon Fresh and partners like Uber Eats.

🇨🇳 1688.com enters global e-commerce with 1688overseas. Alibaba launches 1688overseas, targeting Vietnam and Kazakhstan first. The platform aims to disrupt global supply chains by connecting factories directly to customers.

🇨🇦 Temu opens marketplace to Canadian vendors. Temu now allows Canadian businesses to sell locally on its platform. This move aligns with a growing push to support domestic products.

🇵🇹 Temu expands full delivery coverage in Portugal. Temu and CTT now provide 100% delivery coverage across Portugal, including the Azores and Madeira, ensuring all customers access to affordable products.

🇺🇸 Walmart reaches 93% of U.S. with same-day delivery. Walmart expanded its store-fulfilled delivery in Q4, now covering 93% of U.S. households, up from 80% in 2023, using geospatial technology and Spark.

🇺🇸 eBay enhances search with AI-driven delivery updates. eBay now shows fast-shipping estimates and local pickup options. AI improves accuracy by factoring in seller history and real-time data.

🇨🇳 Alibaba invests $52.4B in AI and cloud expansion. The company will spend $52.4B over three years to boost AI and cloud. Revenue from cloud operations grew 13% year-over-year last quarter.

🇨🇳 Pinduoduo drives AI with internal model competition. Pinduoduo has formed multiple AI teams for e-commerce, competing internally to enhance recommendations, search, and ads. This follows major hires from Baidu in 2023.

🇫🇷 Colizey shuts down after raising $13M and 350K customers. French sports marketplace Colizey closed on Feb 4, 2025, after struggling with brand restrictions and funding. It had 250 merchants, $54M in partner payouts, and 350K customers.

🇨🇳 SHEIN profits drop 40%, IPO plans hit major hurdles. SHEIN's profits fell 40% to $1B in 2024, impacting its London IPO. Sales rose 19% to $38B, but its valuation may drop to $30B.

🇺🇸 TikTok Shop outpaces Shein in US e-commerce battle. TikTok Shop’s US sales surged 153% in January, outpacing Shein’s 26% and Temu’s 28%. Despite its success, TikTok faces risks from trade policies and a potential ban.

🇸🇪 Ikea boosts sales with Taskrabbit checkout integration. Shoppers can now book Taskrabbit assembly at checkout, driving a 50% rise in service purchases and a 5x increase in order value.

🇬🇧 Ikea ranks #1 in UK e-commerce experience report. Ikea beats Amazon and Dell to claim the top spot in the 2025 Refined Commerce Retail Ranking. The study analyzed 100 e-commerce sites based on speed, accessibility, and Google visibility.

🇰🇷 Coupang’s Q4 sales jump 21%, fueled by Farfetch. Coupang posted $8B in Q4 revenue, up 21%. Farfetch drove part of the growth, while net income fell to $156M due to tax adjustments.

🇬🇧 Asos appoints new UK MD in leadership shake-up. Asos named Sean Trend as MD for the UK and US, while Jag Weatherley takes on Europe. The restructure aims to speed up decisions and boost global growth.

🇩🇪 bonprix launches AI-powered fashion design app. bonprix's new AI-driven Fashion Creation App speeds up design, creating photorealistic styles in seconds. The first AI-assisted garment sold out fast, with more styles coming.

🇳🇱 Just Eat Takeaway acquired by Prosus for €4.1B. Prosus is buying Just Eat Takeaway in a €4.1B all-cash deal. The food delivery giant faces a €1.6B net loss but expects growth under new ownership.

🇩🇪 Kaufland launches refurbished goods on all marketplaces. Sellers can now offer refurbished items on Kaufland, tapping into a €120B re-commerce market by 2025, says CEO Gerald Schönbucher.

🇩🇪 Wolt Market launches in Frankfurt with 5,000+ products. Wolt Market opens in Frankfurt, offering groceries, local goods, and fast delivery. The platform now operates six stores in Germany.

🇺🇸 Uber Eats sues DoorDash over alleged anti-competitive tactics. Uber Eats claims DoorDash threatened restaurants to maintain exclusivity. The lawsuit could reshape first-party delivery competition.

🇺🇸 DoorDash expands grocery delivery with new partnerships. DoorDash added four grocery partners, expanding its reach. CEO Tony Xu says grocery delivery is still in its early stages, with growth potential ahead.

🇺🇸 DoorDash to pay $17M after misusing driver tips. New York's Attorney General settled with DoorDash for $17M after the company used driver tips to offset wages from 2017 to 2019.

🇩🇪 Delivery Hero scales to 10M orders with AWS tech. Delivery Hero revamped its system using Amazon EventBridge Scheduler, handling 10M daily orders with 3M riders while cutting storage costs by 20%.

🇵🇱 Bolt launches leasing and carsharing in Poland. Estonian Bolt and Eter Poland will create a new vehicle leasing and rental firm. UOKiK has approved the deal, paving the way for expansion.

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