Chinese brands surpass US sellers on Amazon, with 24.7K making $1M+ annually. 3P brands also grow 2x faster than 1P brands. Data from Scott Needham and SmartScout reveals the shifting dynamics in Amazon’s third-party marketplace.
Chinese third-party brands are leading Amazon, with 24.7K sellers earning $1M+ annually versus 15.1K US sellers. Data from Scott Needham and SmartScout shows Chinese sellers excel with newer ASINs (1.7 vs. 4.2 years), lower prices ($26.8 vs. $28.8), and minimal ad spend (56% of US levels).
Third-party brands grow twice as fast as first-party brands, at 8% vs. 4% annually. 3P brands focus on new products (2.8 vs. 3.9 years ASIN age) and spend 246% on sponsored video ads vs 1P.
Can US and 1P brands catch up to their rivals?
Each week we select most important sector news and statistic
so that you can be up to speed
